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Tonal triples its physical stores with Nordstrom Partnership


Tonal triples its physical stores with Nordstrom Partnership

Tonal, The maker of Smart Home Fitness Trainer, has announced that it is three times more than the number of physical locations it sells equipment through a new partnership with Nordstrom.

As of the beginning of this month, Tonel will have 50 square-foot stations in the Active Ware departments of at least 40 Nordstrom locations across the U.S., bringing the total number of Tonel physical locations to 60 by the end of 2021. Shopkeepers will be able to walk. Please book an appointment to try out tonal devices and have them purchased by employees.

“As we expand our retail footprint and strategy, we look at the retail landscape, and we really feel like Nordstrom says ‘best in class’ – the department store is a covid and post covid’s world.” Is suited to be successful in, ”explained Christopher Stadler, CMO of Tonel.

Tunnel, which manufactures a wall-mounted device with a digital weighing system that mimics various traditional gym stations, already operates 16 locations across the country, with equipment vendors set to close by the end of this year—May plan to open additional showrooms. But the partnership with Nordstrom, which is expected Overall sales growth of 25% In 2021, marks the first time of its kind for home fitness manufacturers. Peloton, for example, operates a large network of dedicated showrooms in the US, Canada, Germany, and the UK but has not yet partnered with an outside retailer to showcase and display its bikes and treadmills.

An example of a tunnel placement in a Nordstrom in Walnut Creek. Image Credit: Tonal.

The physical expansion of the tunnel came amid an increase in demand for home appliances during the epidemic. According to Stadler, tonal equipment sales increased by 800% from December 2019 to December 2020, giving births a 10-12 week waiting period. These delays are somewhat comparable to those of Peloton, which has also faced significant delivery times in recent months and is currently reported to be 6-10 weeks late – an issue acknowledged by Peloton CEO John Foley. And apologized to the users in a note.

The tunnel, for its part, is working to resolve the goods delay. According to Stadler, the launch has boosted the production of devices, increased employee headcount, and in some cases, now aircraft equipment from Taiwan to the United States to meet demand.

“We’ve seen an extraordinary demand for tunnels, and we’re working aggressively around to build, deliver and install tunnels faster and faster,” says Staller. “We have fully increased production, and all aspects of the organization are rallying to deliver on our customers’ orders as soon as possible.”

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