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Telenor Velocity Hosts Duck Stories to Celebrate Failure and Learning

Telenor Velocity Hosts Duck Stories to Celebrate Failure and Learning
credit : Pro Pakistani

Telenor Velocity’s Duck Stories has created a name for itself as a platform that reflects the light on the stories of professional and entrepreneurial failure. During the series, Telenor Velocity aims to design the perfect method for ambitious entrepreneurs to learn to use failure as the condiment that gives success its true flavor.
The newly held virtual session of Duck Stories featured Irfan Wahab Khan, CEO Telenor Pakistan, and Muneeb Maayr, the CEO and founder of Bykea, to share their humbling stories of failures and the lessons learned from them.
Muneeb Maayr shared his personal duck story on failing, going back to the drawing board and pivoting, and then coming back with a stronger approach to make Bykea the household name that it is today. Irfan Wahab Khan provided unique insights into the development of a positive culture of innovation and risk-taking.
Stressing on the significance of start-ups knowing their strengths, Maayr said, “Startups normally have confined sources that need to be used with more attention, and that’s where customer segmentation comes in. So usually we get it wrong by not concentrating enough on our core strengths and wanting to do everything but that doesn’t always work. Young founders may try to differentiate between their brand’s various demographics, but thanks to segmentation, they can target the right consumers with the best strategy.”
This month’s session especially centered on customer segmentation and why that has been a fundamental cause of failure in startups. Participants had the sole opportunity to learn what failures and uncertainties led to Telenor Pakistan becoming Pakistan’s top cellular and data provider, directly from the CEO.
Talking about the significance of honoring stories of failure, Irfan Wahab Khan said, “In running businesses, risk-taking and success go hand in hand. It’s important that the entrepreneurial minds of tomorrow learn the true meaning of failing fast. Whether it’s for a new product or a change to existing practices, innovation cannot occur without an element of risk. Failure can’t become a stigma for us. It is only through risk and failure that entrepreneurs learn from their mistakes and grow further.”

The number of 3G and 4G users in Pakistan has reached 98.12 million'
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