Personalized advertising is a great way to make huge profits for multiple purposes. Now, we can see this type of advertisement on almost every platform. Many companies claim that these personalized advertisements allow apps to know the interests and preferences of users. These ads are received because they display the content that is most important to them.
According to the social media giant Facebook, personalized advertising can provide users with a better user experience and help them discover new things and gain insights into the brands that really matter to them. However, opinion polls show that this is not the case. These ads are welcomed by a small number of users, but not all. They can be regarded as things that are truly harmful to society as a whole. These ads spread misinformation about many things and create obstacles in our community.
These personalized ads will click on our news feed, track our actions from our devices, violate our privacy, and then use them. This is how the entire system works. YouGov and GlobalWitness conducted a survey of more than 2,000 social media users in France and Germany who regularly use these platforms in February 2021 to understand how they rate these ads in their online user experience. It turns out that most people are dissatisfied with the way these companies make money by tracking their activities and providing them with targeted advertising. Learn from people how advertisers target them every day and in which categories, most people don’t like these risk categories at all, and they say they think they shouldn’t even allow all of them.
When asked if they are willing to receive such personalized advertisements, about 57% of the respondents said that they do not want political or commercial advertisements, and 26% of the respondents said that they do not want targeted political advertisements at all. There are 11 % Of respondents said they did not want to do it. Any political or commercial advertising. very convenient. In the category of political advertising, 44% of people believe that targeted political advertising is an obstacle to democracy. Many of these ads are people who don’t even realize how their information is used for profit. Technology companies must take the necessary steps to ensure that their users’ personal information is not used in this way and impose strict restrictions on them.
These ads are received because they display the content that is most important to them. When asked if they are willing to receive such personalized advertisements, about 57% of the respondents said that they do not want political or commercial advertisements, and 26% of the respondents said that they do not want targeted political advertisements at all.