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As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

As social media giant Facebook and technology giant Apple continue to address the pros and cons of online advertising campaigns, a large number of users choose to get rid of this conflict by completely blocking these ads on the screen. A study released on Monday showed that ad-blocking software such as web browsers is increasingly using the software, especially on mobile phones.

By the end of 2020, there will be personal computers, and nearly 257 million people using these services every month. However, for mobile devices, the situation is quite different. The use of mobile ad blockers has grown faster, doubling in the past five years, from 282 million users to 586 million users in 2020. Advertising technology company BlockThrough’s Page Fair Adblock report has grown by 10% this year. A survey by the same technology company Block through was also funded.

The survey answered 5,423 Americans who expressed their views on online advertising. Nearly 40% of adults in the United States use ad blockers, more than twice the number of ad blockers reported by publishers. The study shows that “67% of Internet users in the United States believe that the quality of advertisements on the Internet has declined or remained unchanged in recent years.” The main reason for blocking advertisements is to avoid interference that disturbs users.81% of the respondents agreed with this reason, 62% of the respondents said they were protecting the system from malicious software, and 58% did so for privacy reasons.

As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

credit: Digital Information World

As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

credit: Digital Information World

As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

credit: Digital Information World

As millions of people try to find more privacy and less annoyance on mobile devices, the use of ad blocking tools is also increasing

LAST THOUGHTS:

As social media giant Facebook and technology giant Apple continue to address the pros and cons of online advertising campaigns, a large number of users choose to get rid of this conflict by completely blocking these ads on the screen. The use of mobile ad blockers has grown faster, doubling in the past five years, from 282 million users to 586 million users in 2020. The study shows that “67% of Internet users in the United States believe that the quality of advertisements on the Internet has declined or remained unchanged in recent years”.

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