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According to reports, Google displays the “People also ask” box more frequently

According to reports, Google displays the "People also ask" box more frequently

It is said that the field “people also ask” has recently become more and more important in Google’s search engine results page (SERP). Data from Semrush and RankRanger shows that the frequency with which Google displays such graphs has greatly increased. When viewing the results of a specific custom query. For people you don’t know, the “People Also Ask” or “PAA” field will be displayed in the SERP and will provide answers to questions related to your search query.

Going back to the increase in consideration, Semrush data shows a 5% increase in frequency (from 59.1% to 64.1%). On the other hand, RankRager data shows a growth rate of 2.1% (from 64% to 66.1%). Generally speaking, it can be said that Google has not exceeded the limit, but the difference of a few percentage points is a change worth reporting.

In addition, this hot topic caught the attention of Brodie Clarke, who posted a search results page about PAA’s “growth” on Twitter. He pointed out that this matching item was previously visible on the desktop version of Google. For Brody, this change is useful in content creation. Finally, related questions can greatly improve users’ understanding of the topic they are researching.

According to reports, Google displays the "People also ask" box more frequently

credit: Digital Information World

LAST THOUGHTS:

On the other hand, RankRager data shows a growth rate of 2. Generally speaking, it can be said that Google has not exceeded the limit, but the difference of a few percentage points is a change worth reporting. In addition, this hot topic caught the attention of Brodie Clarke, who posted a search results page about PAA’s “growth” on Twitter.

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