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77% of Twitter users conveniently exchange data with the microblogging platform to improve the quality of advertising

77% of Twitter users conveniently exchange data with the microblogging platform to improve the quality of advertising

Digital advertising verification provider Integral Ad Science (IAS) recently studied the behavior of more than 1,000 people on social media, especially the ability of Twitter users to interact with feed ads and shared content. Tony Marlowe, director of marketing at IAS, said that the purpose of the above research is to evaluate how Twitter embedded ads can increase engagement and find out what users want to see.

77% of respondents agreed to share data on Twitter to improve the advertising experience, while 73% said that smartphones are their preferred device for logging in to online accounts. In addition, eight in ten said that they browse social media at least two hours a day. In fact, three out of ten people said they spent more than five hours doing the same thing.

This encourages advertisers to invest a lot of money in social media. According to IAS, 92% of respondents have used advertising on social platforms in the past year. Among them, 57% interacted with the ads they saw on Twitter. In addition, 46% of respondents said that they would rather interact with ads on Twitter Feed than with ads seen on the open web. It is important to note that the contextual relevance of Twitter users is an inherent factor.

54% of respondents said that they interact well with brands that have personal content on social media. 59% of people said that if embedded ads will be embedded in their memory. In addition, research shows that Twitter users are more interested in entertainment content (43%) and news (42%). Marlowe also wrote about how marketers began to prioritize the quality and effectiveness of their social media spending, and less than one-fifth of industry experts reached a consensus on transparency (in terms of risk and brand awareness) through social channels.

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Finally, Marlowe pointed out that in the ever-changing social media environment, IAS is helping advertisers adapt to these changes. The digital advertising verification provider also claims to work with Twitter to improve brand security on the feed.

77% of Twitter users conveniently exchange data with the microblogging platform to improve the quality of advertising

credit: Digital Information World

77% of Twitter users conveniently exchange data with the microblogging platform to improve the quality of advertising

credit: Digital Information World

LAST THOUGHTS:

Digital advertising verification provider Integral Ad Science recently studied the behavior of more than 1,000 people on social media, especially the ability of Twitter users to interact with feed ads and shared content. 77% of respondents agreed to share data on Twitter to improve the advertising experience, while 73% said that smartphones are their preferred device for logging in to online accounts. In addition, 46% of respondents said that they would rather interact with ads on Twitter Feed than with ads seen on the open web.

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