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Google contacted the UK regulator and made three key commitments regarding its privacy sandbox

Google contacted the UK regulator and made three key commitments regarding its privacy sandbox

With the increasing use of technology over the years, one of the things users are beginning to worry about is the loss of their data and privacy, because their devices store personal data and information, which may be compromised when users access different platforms.

Network security threats are increasing, and data can easily be stolen. According to a 2019 study, approximately 68% of web applications can be used by hackers to invade data. It has increased by a large percentage every year. The tech giant Google is known for always providing fast and effective solutions to its users.

Google understands users’ privacy issues, so they have developed a privacy sandbox. The privacy sandbox aims to maintain the effectiveness of advertising without the use of third-party cookies, thereby promising that its cookie users will have excellent anonymity in future privacy. Sandbox, Google hopes that segmentation, rating, and fraud prevention meet privacy sandbox standards.

The privacy sandbox ensures that user data remains on their device, which is a privacy complaint. The privacy sandbox undoubtedly provides users with great privacy. Google recently contacted the UK regulator and announced that it will work with them to balance privacy and competition issues. Google also offered them some privacy promises.

Let the online advertising ecosystem and UK regulators know about any changes or tests they made during the development of the privacy sandbox. Google also promised that its advertising products will not receive any additional data discounts. In addition, the technology giant stated that the privacy sandbox will not provide a competitive advantage or better relevance for Google’s own advertising products and websites.

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Regulators believe that Google’s three promises are satisfactory. However, antitrust business chairman Tim Cowan said that Google has repeatedly violated its commitments and the CMA should make a decision after carefully reviewing Google’s commitments. Eli also made sure that google’s participation was practical and helpful.

Google contacted the UK regulator and made three key commitments regarding its privacy sandbox

Image Credit: Digital Information World

OVERVIEW:

With the increasing use of technology over the years, one of the things users are beginning to worry about is the loss of their data and privacy, because their devices store personal data and information, which may be compromised when users access different platforms. Google recently contacted the UK regulator and announced that it will work with them to balance privacy and competition issues. In addition, the technology giant stated that the privacy sandbox will not provide a competitive advantage or better relevance for Google’s own advertising products and websites.

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