YouTube’s large video sharing center is known for opening up a whole new world of communication with others. During the Covid19 pandemic, the platform began to host a new type of event in real-time. These trends include videos like “learn with me” or “clean with me”.
According to a blog post by YouTube’s advertising marketing manager Gina Shalavi, YouTube plays an important role in making users feel connected, which she believes is a basic human requirement. YouTube helped create many communities. This sense of connection and community building attracts advertising companies, who can use their skills to influence users more.
He also added that before the pandemic, there are many ways to start a conversation with others, such as meeting strangers at a wedding, which can be used to establish contact. Also in the stadium, when their players are on the field, fans cheer for their favorite team. When the world fell in love with Covid19 and implemented the ban, these connections ended.
In such an era, network platforms have become a source of filling in the gaps. This is done by looking at the same thing with other people at the same time. Although this is a virtual experience, as Shalawi said, it is enough to make other people feel connected.
Nearly 85% of the YouTube community watched the live broadcast within a year. After NASA’s Perseverance rover landed on Martian soil, these videos attracted attention. This live broadcast achieved more than 2 million live views.
This type of live broadcast is unique among similar live broadcasts; content creators publish pre-recorded videos of their daily activities here. Users like to watch these videos because they give people a sense of connection with others and a sense of community. According to YouTube, these videos have more than 2 billion views worldwide. The world within a year.
The biggest benefit of writers during the pandemic is that they no longer need to show unrealistic portraits of everyday life. This is natural because everything from the office to the home has changed, and the workload has been reduced through constant creativity.
An advertising manager wrote that the use of this media that interacts with multiple senses at the same time is becoming more and more popular every day because it brings the best experience to users, which is why South African dance is a great topic. The number of visits has exceeded 600 million.
During the Covid19 pandemic, the platform began to host a new type of event in real-time. Nearly 85% of the YouTube community watched the live broadcast within a year. Users like to watch these videos because they give people a sense of connection with others and a sense of community.