If you were curious to know what is digital marketing and what are its types? What are the benefits and drawbacks of digital marketing? Here, we’ve come up with exclusive stuff that will answer all of your queries. So, let’s get started…
What is Digital Marketing?
Digital marketing is also termed online marketing. It advertises brands to connect with actual customers using the internet and other digital communication forms, such as email, social media, web-based advertising, channel search engines, mobile applications, and text and multimedia messages.
It promotes and sells products and services by using online marketing tactics such as media marketing, search marketing, and email marketing. In addition, it is a way to connect with and influence potential customers online.
Essentially if a marketing campaign entails digital communication, it is called this digital marketing. It can be accomplished online and offline, and certainly, both kinds are significant for a well-balanced digital marketing policy.
How “Think with Google” helps customers to research products?
Consumers rely profoundly on digital means to research products; for example, “think with google marketing insights” found that 48 percent of customers start their inquiries on search engines while 33 percent look to brand websites and 26 percent search within mobile applications.
Digital marketing assists you reach a greater audience than one could reach through traditional methods and target those most likely to buy the particular product or service. Another advantage is that it is often more cost-effective than traditional advertising and enables you to measure success daily and change the plans accordingly.
Digital marketing is vital for one’s business and brand awareness. It seems like every brand has a website; if they don’t, they at least have a social media presence or digital ad strategy. Digital marketing and content are so common that consumers now expect and rely on them to learn about the brands.
Types of digital marketing
Let’s look into the types of digital marketing
1. Search engine optimization
It is the process of optimizing the brand’s website to rank higher in search engine result pages by increasing the website’s free traffic.
2. Content marketing
This term refers to creating and promoting content assets to generate brand awareness, traffic growth, lead generation, and customers. The channels that can help in content marketing strategy are blog posts, ebooks, etc.
3. Social media marketing
This practice promotes one’s brand and content on social media channels. To achieve the same targets, increasing brand awareness, driving traffic, and generating leads for the business. The channels include Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, etc
PPC is a method to attract users to the website by giving commission to a publisher every time the ad is clicked. Google ads are the popular type of PPC. Other channels incorporate paid ads on Facebook, sponsored messages on Linkedin, etc.
5. Affiliate marketing
Affiliate marketing is a kind of potential advertising where one gets a commission for advertising someone else product on the website. Affiliate marketing channels incorporate posting affiliate links from your social media accounts, hosting video ads through the youtube partner.
6. Native advertising
Native advertising refers to the advertisements that are primarily content-led and featured on a platform alongside the other non-paid content, For example, Facebook advertising.
7. Marketing automation
It refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks manually, such as email, newsletter, social media, post scheduling, etc.
8. Email marketing
Companies use email marketing to communicate with other audiences. Email is mostly used to promote content discounts and events and direct people toward the business’s website, for example, blog subscription newsletters, customer welcome emails, holiday promotions to loyalty program members, etc.
9. Online PR
It is much like traditional PR but in the online space. Online PR is the public relations work of communicators via online communication channels. The channels include social media, blogs, websites, etc.
10. Inbound marketing
It is a method designed to draw visitors and potential customers in rather than outwardly pushing a brand product or service onto the prospects. It simply refers to the marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. They use every digital marketing technique mentioned above to create a customer experience that works with a customer but not against them.
11. Sponsored content
In sponsored content, the brand pays another company or entity to create and promote content that discusses the brand or service provided in some way.
Advantages of Digital Marketing
Now, let’s look into the advantages of digital marketing.
- Global reach: a website allows you to trade globally and also find new markets for a small investment.
- Huge return on investment
- Easy to measure: the progress of a digital campaign can efficiently be determined with a digital campaign. One can know almost instantly how an ad is functioning.
- Easy to adjust: the ad’s performance will reveal how to proceed with a business, and the course of action can be changed accordingly.
- Brand development: businesses can use these digital platforms to build their company’s brand and reputation. For example, a blog featuring quality and useful articles as a social media channel that is highly interactive.
- Easy to share: most digital channels feature sharing capabilities that allow campaigns and articles to be shared with multiple followers. This helps to create a multiplayer effect and can tremendously improve sales results.
- Precise targeting: marketing on digital platforms allows for targeted camping where ads are displayed to customers based on their preferences or initial searching actions.
- Segmentation: segmentation is a method in which extensive customer groups are divided into smaller groups according to a particular classification. Segmentation increases the chance of sales as well as cuts down on cost.
- Openness: by getting engaged with social media and managing it mindfully, one can establish customer loyalty and build a reputation for being easy to deal with.
Disadvantages of Digital Marketing
Now let’s look into the disadvantages
- Dependability on technology
- Security privacy issues
- Maintenance costs due to a constantly evolving environment
- Worldwide competition through globalization
- Promotional strategies can be copied
- Complaints and feedback: the complaints and feedback can be seen, and one negative comment can destroy the online reputation of the product or brand for a longer time.
Feel free to share your valuable thoughts about digital marketing. We’d be really happy to know your thoughts about the advantages and disadvantages of digital marketing.