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This is what American consumers think about push notifications

This is what American consumers think about push notifications

It’s time for brands to re-select the number of push notifications they send each day. Yes, it’s not to be decline that push notifications have proven to be an efficient way to increase sales and engagement.

If you submit your brand too frequently, people will misunderstand your brand.

A recent YouGov study showed how many push notifications are considered too large by American users and how they will react if the app continues to disturb them.

In this study of 1,167 U.S. adults, Xie found that nearly one-fifth (19%) of U.S. users agreed to receive ads multiple times a week. However, 18% said that it is understandable once a week, and 17% said that push notifications about promotions should be sent less than once a week.

Interestingly, 6% of people said that they have no problem receiving multiple messages every day. Additionally, 41% of dentists surveyed stated that they improved non-brand notifications and said that they had no problem receiving notifications multiple times a day.

In addition, 62% of people said they are accustomed to receiving private messages every day. In addition, 40% of respondents said that they do not care about email and social media notifications more than once a day.

This is what American consumers think about push notifications

Image credit: Digital Information World

This is what American consumers think about push notifications

Image Credit: Digital Information World

This is what American consumers think about push notifications

Image Credit: Digital Information World

 

 

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6% of people said that they have no problem receiving multiple messages every day. 41% of dentists surveyed stated that they improved non-brand notifications and said that they had no problem receiving notifications multiple times a day. In addition, 40% of respondents said that they do not care about email and social media notifications more than once a day.

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