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This year’s mobile marketing budget is estimated to be as high as 230 billion US dollars

This year's mobile marketing budget is estimated to be as high as 230 billion US dollars

It can be said lightly that the impact of the pandemic has paved the way for new opportunities for mobile advertisers, especially in social media and mobile commerce. Yes, this is a good thing, because these new possibilities have a positive impact on mobile communications.

Marketing budget WARC / MMA concluded that by the end of this year, the mobile marketing budget is estimated to be approximately 230 billion U.S. dollars. In 2020, nearly four in ten (39%) marketers expect their marketing budget to grow. Approximately 66% plan to do this.

These numbers will not lie, they represent a major driving force in the mobile advertising industry. Amy Rogers, the senior editor of RWB Research and Review, points out that many employees are still working remotely.

She said that given the recent increase in mobile advertising budgets and new opportunities in marketing strategies, the development of social and mobile commerce technologies will cause mobile devices to become more important.

Unsurprisingly, according to the RWB report, social media is the main mobile marketing channel: Nearly 87% of respondents said that one-third of their mobile budget is used for display ads on Facebook, YouTube, etc., prompting marketers to understand how to Allocate their budget.

It is worth noting that with the end of the world of third-party cookies, the goals will change in the future. Not only consumers, but marketers have also begun to prioritize data protection. In addition, marketers are now planning to make more investments in artificial intelligence.

This year's mobile marketing budget is estimated to be as high as 230 billion US dollars

Image Credit: Digital Information World

OVERVIEW:

It can be said lightly that the impact of the pandemic has paved the way for new opportunities for mobile advertisers, especially in social media and mobile commerce. Marketing budget WARC / MMA concluded that by the end of this year, the mobile marketing budget is estimated to be approximately 230 billion U.S.dollars. She said that given the recent increase in mobile advertising budgets and new opportunities in marketing strategies, the development of social and mobile commerce technologies will cause mobile devices to become more important.

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