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Facebook released a video to clarify its news feed algorithm and provide insights into content ranking

Facebook released a video to clarify its news feed algorithm and provide insights into content ranking

Facebook recently released a video that delves into the algorithm that redirects content to users and how it selects the same content to display. Videos posted on the Facebook for Business blog have been added to a series of new videos. The title is “Let me explain.” These videos use a combination of animation and live-action sequences to guide users through topics that require more personal explanation by the Facebook team themselves.

For example, the first video is about the COVID19 pandemic and how social networks have teamed up to resolve online misinformation about vaccines and other hot topics. Given the context of the content discussed, Facebook and its developers will explain everything themselves. One more example: you are actively asking what you are doing to include misinformation on the Internet.

It is not enough to provide facts. Regarding the measures taken and their reasons. In addition, it looks like Facebook is learning some lessons on how to articulate your intentions for certain behaviors. No matter how big the platform is, social networks are lightning rods. Between congressional hearings, embarrassing disputes with Snapchat, discussions with Apple on attempts to protect user data, and the recent fiasco of the WhatsApp policy, Facebook no longer seems shy about its motives and wants to be more honest.

But even from this perspective, including the current video in your news feed may require some work. Okay, explaining how the news feed works and what content it provides to users is an important step. Satisfy many people’s curiosity about what makes your Facebook wall unique.

The video also covers many of the key points we’ve introduced below that have led to some content types being more popular than others. This is interesting information that content creators can use on the platform. However, the video completely ignores some of the most important questions and concerns that users may ask: questions about the personal data used to create news source content, how to choose advertisements, and what information to share with them.

Third-party applications are not fully covered. it’s a pity. Honesty seems to be a lesson Facebook doesn’t particularly care about. Anyway, let’s talk about the content of the video first. Facebook uses specially designed algorithms to evaluate and publish content in user news feeds. In order to objectively determine which content is “better”, the algorithm uses four key steps: inventory, signal, forecast, and estimate.

These are all the posts you can find, such as B. Friends, homepage, groups, and ads. A signal is an algorithm that determines which content you interact with, which content does not interact with, and how you resolve it. Facebook tries to predict which content you like best based on inventory and signals.

Ultimately, each content you select is assigned a rating, which allows the highest-rated (and theoretically most relevant) content to appear first in your news feed. It even claims that you can have more of the content you see by selecting specific pages and groups as your favorites. More than 30 of your favorite materials will be displayed on the screen.

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Facebook released a video to clarify its news feed algorithm and provide insights into content ranking

OVERVIEW:

Facebook recently released a video that delves into the algorithm that redirects content to users and how it selects the same content to display. Okay, explaining how the news feed works and what content it provides to users is an important step. Ultimately, each content you select is assigned a rating, which allows the highest-rated (and theoretically most relevant) content to appear first in your news feed.

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