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He found that in order to test the TikTok algorithm, the Wall Street Journal created hundreds of bot accounts with different profiles and watched a large number of videos

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He found that in order to test the TikTok algorithm, the Wall Street Journal created hundreds of bot accounts with different profiles and watched a large number of videos

There is no doubt that TikTok is the fastest-growing application in the world in the past few years, but how the application attracts the interest of users to bring such content to their screens is an important issue. The Wall Street Journal team has created many bot accounts that can display a large number of videos in the app.

The team created different types of profiles for each robot account, such as B. Location, age, and interest in video content to see its duration. Know your interest in algorithm applications without notifying the application about its analysis in advance? The Wall Street Journal Group (WSJ) and Guillaume Chaslot, a programming expert who previously worked on the video giant YouTube platform, evaluated the results.

The platform has previously reported that their (For U) page is personalized according to the type of video content the user interacts with, the description of the video itself, and the configuration of the profile such as location and language. The algorithm of the application cannot distinguish the video content that the user does not want to watch and the video content that the user likes to watch and wants more.

Some users will get a bunch of suggestions that don’t suit their interests (from the For You page). The team also analyzed that some robot accounts with the same type of content are stuck in the rabbit hole. When users watch the same type of video that suits their tastes, this sometimes becomes a good strategy, but it often happens that they don’t like it.

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This content, so these rabbit characters are not very good for users. Robot accounts have watched various videos about depression; however, videos of gluttony and suicide debates have been posted on other accounts. The team created these accounts to express their interest in content by watching videos over and over and stopping content with related hashtags or images.

According to experts from The Wall Street Journal, the platform detected robot behavior, but after communicating how the app aroused user interest, representatives of the platform commented on the actions taken in the test. Actual user behavior, because people and robots have different likes and dislike. A spokesperson for the app also stated that people will get a “no interest” option, so they can avoid posts in this category by clicking on that option.

He found that in order to test the TikTok algorithm, the Wall Street Journal created hundreds of bot accounts with different profiles and watched a large number of videos

OVERVIEW:

There is no doubt that TikTok is the fastest-growing application in the world in the past few years, but how the application attracts the interest of users to bring such content to their screens is an important issue. The platform has previously reported that their page is personalized according to the type of video content the user interacts with, the description of the video itself, and the configuration of the profile such as location and language. The algorithm of the application cannot distinguish the video content that the user does not want to watch and the video content that the user likes to watch and wants more.

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