With the rapid growth of the number of Internet users year by year and in-depth understanding of consumer online behavior, the most visited websites and applications are more relevant to the e-commerce industry than ever before. Applications and search engines are at the top of the list. According to the Datareportal report, there are 7.87 billion people in the world, and about 56% of them use social media such as Facebook, Twitter, and Instagram.
These social networking sites have a total of 4.48 billion active users (regardless of age) worldwide. This trend will only intensify when people are forced to stay at home during a pandemic. More people will visit websites and use apps between the ages of 16 and 64 in 2021. When it comes to the most visited categories of websites and apps in the world, social media tops the list with a 95.7% hit rate, and you won’t be surprised by this percentage.
They know that social media has become an important part of our daily lives because people believe that communication is more important than anything else. The utilization rate of messaging or chat platforms such as WhatsApp and Telegram is 95.2%, which is very close to social media. We mainly use these messaging platforms to communicate with our friends, family, and colleagues.
Search engines, including (Google and Bing), accounted for 84.1%. Search engine sites also dominate the list because most people use them to answer their questions because the report says that Google alone receives 3.5 billion searches every day. As people increase online shopping trends during the pandemic, the percentage of ads is 59.7%.
Maps, parking, and location services ranked fifth with a share of 54.4%, while email represented an important part of the business with 50.9% because we communicate with customers, suppliers, customers, and other companies through email. Their visits and usage increased significantly. Music websites and apps accounted for 47.5%, while news accounted for 43.4%.
Time and entertainment are also very close, at 41.3% and 40.7% respectively. Games accounted for 35.5% because the trend of online games and streaming media is now increasing, especially among young people. Many people visit websites to play online games and use apps to play games such as PUBG, CODM, and Fortnite.
Grocery stores, restaurants, and recipe apps, so 33% use apps and internet access. Banks and insurance companies accounted for 28.8%, while transportation services such as taxi, bicycle, or scooter rental accounted for 27.5%. Education and sports accounted for 27.3% and 26.7% respectively.
Many people now turn to fitness websites and apps because they spend more time at home, which is why they have 25.7%. Travel, books, lifestyle, and fashion websites and apps have the same proportions-22.8%, 22.7%, and 22.6%.
With the rapid growth of the number of Internet users year by year and in-depth understanding of consumer online behavior, the most visited websites and applications are more relevant to the e-commerce industry than ever before. 87 billion people in the world, and about 56% of them use social media such as Facebook, Twitter, and Instagram. More people will visit websites and use apps between the ages of 16 and 64 in 2021.