Twitter has launched a new campaign to combat deceptive advertisements that “contradict the scientific consensus on climate change.”
In an official Twitter blog post, Twitter wrote:
We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis.
The post went on to say that ‘authoritative sources,’ such as the United Nations Intergovernmental Panel on Climate Change, will guide material selection (IPCC). Twitter clarified:
We recognize that misleading information about climate change can undermine efforts to protect the planet. In the coming months, we’ll have more to share on our work to add reliable, authoritative context to the climate conversations happening on Twitter.
Since they have been an important need in past years, the business stated that it intends to share more specifics on its intention to “add reliable, authoritative context.” Since 2021, talk about climate change has increased by more than 150 percent, according to the site.
The microblogging platform’s recent declaration is part of a long-term strategy to combat climate-related lies and misinformation. Similar policies have been introduced by other businesses, with varying degrees of commitment.
Twitter asked its users to participate in discussions on climate change, and said:
We all have a part we can play in tackling this urgent, global crisis. From volunteering with an environmental organization in your community to joining a Twitter Space with environmental experts to learning more about protecting our planet, there are lots of ways to get involved.