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Twitter purchased ad blocking service Scroll to improve its subscriptions

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Twitter purchased ad blocking service Scroll to improve its subscriptions

In the later development, Twitter seems to intend to provide users with an ad-free environment. Twitter acquired Scroll to improve reading and publishing on its platform. Mike Park, Vice President of Twitter Products, announced the acquisition of Scroll on his Twitter blog.

Twitter emphasized the benefits of using news and web content scrolling for advertisers and viewers when publishing. The scroll is essentially an ad blocker that publishers can use to remove on-page ads and pop-up windows from articles on the site. Scroll even claims that compared with content creators, it can generate 40% higher revenue than traditional advertising.

You must subscribe to use Scroll, and cost can help organizations pay for content producers. As Twitter recently announced, Scroll will be added to paid subscriptions. Only Twitter users who read Twitter content can use Scro. It is not clear whether this free service contains supported news, such as advertisements that usually appear when scrolling on the timeline. Soon after the news was released, the scrolling website logo was changed along with Twitter.

Although the Scrolls website is not designed to register new users, it seems to provide login options for registered users. Publishers can still contact the organization to discuss cooperation opportunities. In addition to scrolling, Twitter also plans to launch a premium subscription service in the next few years. The availability and cost of the plan are not yet known, but subscriptions will be available as announced in various blog posts and announcements.

To provide advanced services, it is clear that Twitter will follow suit. Twitter’s premium plan seems to be worth the money for features such as newsletters and scrolling. Twitter seems to attach great importance to news and content consumption, which is an unusual destination for social media sites.

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The ads in Twitter’s blog posts are absolutely correct, which creates a lot of interference between reading content. Advertising is one of the most annoying parts of using the Internet to obtain information, but it is very important for content producers and providers. It’s good to know that adding Scroll to Twitter allows users to access ad-free content and helps publishers. very successful.

Twitter purchased ad blocking service Scroll to improve its subscriptions

credit: Digital Information World

LAST THOUGHTS:

Twitter emphasized the benefits of using news and web content scrolling for advertisers and viewers when publishing. The scroll is essentially an ad blocker that publishers can use to remove on-page ads and pop-up windows from articles on the site. You must subscribe to use the Scroll.

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