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Apple’s advertising and monetization vision is shaped by past and present events

Apple’s advertising and monetization vision is shaped by past and present events

Considering that Apple has heavily criticized Facebook’s previous iOS 14 features and Epic Games filed a lawsuit against it, now may be a good time to check these announcements. Specifically, Apple’s attitude towards them and the changes in its use. However, before discussing Apple’s views, you may find some background information to be helpful. Let’s start with the complicated relationship with Facebook in terms of tracking and transparency features with iOS 14.

In 2020, Apple announced that these features will make App Store developers no longer able to obtain personal information from users without their explicit consent. Targeted advertising, which relies on a collection of user history and browser settings to provide content. Of course, for companies like Facebook, whose revenues rely heavily on third-party advertising agencies, this is likely to be inconsistent. Apple strictly abides by its rules and is now fully implemented on all iOS software devices. This gives us an idea about Apple’s advertising prospects, especially those that are paid for by users.

However, apples have different shapes. It certainly reflects the opportunistic aspect of technology companies. After Apple tried to challenge Apple to cut its sales by 30%, it removed the popular epic game Fortnite from the App Store. Downloaded the application directly from the official Epic Games Store. The App Store is not eligible for this discount. Fortnite was quickly removed from the platform, causing legal confusion for the company: In the latter case, Apple released many official emails and notes to the public in the form of information requested by the Epics legal team.

Finally, it was proposed by Eric Friedman of Apple’s risk department, emphasizing the theme of this article: the company’s attitude towards advertising. The foundation, although of course it still supports capitalist tendencies. The E-mail further strengthens these two ideals. Some people believe that, based on public comments by CEO Tim Cook, monetizing users through advertising will be problematic. Email is also becoming more and more popular as a subjectively ineffective method of ranking products in applications.

In the end, some executives who obviously wanted money reached a compromise with others who wanted to feel sanctified: an ad for Apple Search Ads appeared in the first year of the letter. This is done to make the application public in the App Store, but it does. Do this only if the application itself meets certain quality standards.

Apple’s advertising and monetization vision is shaped by past and present events

credit: Digital Information World

LAST THOUGHTS:

Fortnite was quickly removed from the platform, causing legal confusion for the company: In the latter case, Apple released many official emails and notes to the public in the form of information requested by the Epics legal team. Finally, it was proposed by Eric Friedman of Apple’s risk department, emphasizing the theme of this article: the company’s attitude towards advertising. This is done to make the application public in the App Store, but it does.

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