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TikTok talks about ads and creators at NewFronts 2021

TikTok talks about ads and creators at NewFronts 2021

At a conference held at NewFronts in 2021, TikTok emphasized its importance in defining current trends and cultural pillars in order to attract more ads on the platform. NewFronts, or NewFronts from the Interactive Advertising Bureau, is everyone’s advertising center. Digital marketing professionals. This is a large multi-day conference that brings together large industry players like Amazon and YouTube, as well as less popular but incredible professional names like Digitas.

The essence of the meeting is very simple: create a platform for all these brands and companies to introduce current and future projects and success stories to media buyers. Basically, along with the Super Bowl advertising, it looks like one of the largest marketing campaigns ever. This is TikTok’s second appearance on NewFronts, and the company has not succumbed. Honestly, it has almost no chance. One of the biggest marketing breakthroughs in a relatively short period of time.

The advertising potential is endless: the video-sharing platform serves more than 689 million active users every month. At least from the perspective of advertisers, TikTok’s user base is mainly composed of young people who are more active and pay attention to current trends and social culture, and therefore are also important sponsors. This is the real jackpot accumulated by Chinese social networks.

Although the platform has faced many challenges over the years, including bans from countries such as India and close relations with the United States, TikTok is still very strong. As always, the official statements and pre-recorded statements of TikTok management are actively carrying out activities to strive for the market potential of the platform and encourage brands to join the platform.

There is also a lot of evidence to support this claim. For example, #TikTokMadeMeBuyIt, the almost constant resurrection of old songs and albums, or, strangely, because of the viral Aerie leggings videos that the platform cannot promote, the massive sales of leggings in the United States? One virus or another trend is developing. Although they are often dances or duets, they are usually also associated with material, consumption, or ideal elements.

During the conference, another topic of discussion about TikTok was the increasing interaction with content creators on the platform. Chris Eyerman, head of TikTok’s North American Creative Lab, even encouraged brands to re-examine their position on the platform. In the best advertising environment on the platform, the brand must win the trust of developers and users, not the other way around.

TikTok talks about ads and creators at NewFronts 2021

credit: Digital information World

LAST THOUGHTS:

The essence of the meeting is very simple: create a platform for all these brands and companies to introduce current and future projects and success stories to media buyers. This is TikTok’s second appearance on NewFronts, and the company has not succumbed. As always, the official statements and pre-recorded statements of TikTok management are actively carrying out activities to strive for the market potential of the platform and encourage brands to join the platform.

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