Instagram is working to bring real-time video scheduling to the platform. Alessandro Paluzzi found that content creators have more freedom at work. The latest updates of Instagram seem to come from a similar location, which is great. Pushed by content creators. It really makes a lot of sense. For any online platform, regardless of its niche market, developers are big business.
YouTube has established one of the most successful online careers in the company’s history, almost entirely thanks to its community of content creators (or better YouTubers). These personalities add content to the platform, invite other developers, and create an entire fan base. As a result, they spend more time on the platform and contribute more to the source of income. Whether it is TikTok, YouTube, Facebook, or Instagram, everyone is working hard to create an environment that is more friendly to creators. Instagram made this dynamic clear through previous updates to the main interface.
By allowing brands and even individual developers to create their own products and stores on the platform, it is clear that Instagram wants to take advantage of its growing user base, and real-time streaming is a very important part of it. Usually, the creator informs the user of the upcoming real-time stream by setting a countdown to the story. However, they are limited to 24 hours and can easily be ignored. Therefore, this new update seems to be the best move. Should we limit this current update to the creator’s use limit? Of course, everyone can use this new update, right? Of course, but the real-time video is becoming more and more popular, and the relationship with creativity is more important than anything else.
Stories, pictures, and videos provide opportunities to share personal experiences with friends and family, while real-time videos are more about bringing events and interactive conversations to a wider audience. Video, because it doesn’t make sense to them. Content creators who want to live stream meetings in real-time, QnA, or even simpler events (such as games) want to inform their user base in advance. The ability to arrange real-time video is definitely more creator-centric than anything else. The update is now in beta testing. Only limited users are able to access it. A/B testing feature of Instagram is being used in other projects. But this feature might be restricted to limited users. However, in upcoming months, this feature may allow a wide range of users.
Instagram is working to bring real-time video scheduling to the platform. As a result, they spend more time on the platform and contribute more to the source of income. Usually, the creator informs the user of the upcoming real-time stream by setting a countdown to the story.