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According to Flurry, since its launch, only 15% of global users and 6% of US users have enabled app tracking

According to Flurry, since its launch, only 15% of global users and 6% of US users have enabled app tracking

Apple released the latest iOS 14.5 updates with some changes. However, the most important change is to empower users to allow advertisers to track their data for personalized advertising. Many advertising companies, especially Facebook, have severely criticized Apple for failing to support the most active small businesses.

Since most companies including Facebook know that users will never grant them permission to track data, Facebook really shocked Apple because these companies will never allow them to track their data, and ultimately the Apple IDFA of these companies The data will be even less. This is the last few days of April 2021, the 14.5 updates released in the latest iOS official release. According to data released by Flurry, global daily application tracking costs account for only 15%, while this percentage for US users has dropped to 6%, because most people in the US are most worried about their data, and they are worried and worried about losing their personal information.

According to a survey report, more than half of Americans believe that data piracy is more important than death. Therefore, they do not trust advertisers to track their data. When this latest update was released in the United States, the participation rate was only 2%, and by the end of the second week, the country’s participation rate rose to 6%. It is interesting to see whether this percentage will increase in the coming weeks or months.

It is easy to see that when advertiser companies try to convince users that their data is in control, more and more advertisers are tracking their data. Facebook has another plan, which should be changed by updating its SDK. However, some sources also said that IDFA will also have a negative impact on consumers. In-game advertising uses the funds to monetize 100% of users through advertising. It does not restrict gameplay and is far from a destructive substitute. For issuers who currently rely on monetizing a small portion of their audience through in-app purchases, IDFA’s profit opportunities will be more lucrative later.

According to Flurry, since its launch, only 15% of global users and 6% of US users have enabled app tracking

credit: Digital Information World

According to Flurry, since its launch, only 15% of global users and 6% of US users have enabled app tracking

credit: Digital Information World

According to Flurry, since its launch, only 15% of global users and 6% of US users have enabled app tracking

credit: Digital Information World

LAST THOUGHTS:

TikTok has been sued because of using copyright audio in one of its features without permission

However, the most important change is to empower users to allow advertisers to track their data for personalized advertising. Since most companies including Facebook know that users will never grant them permission to track data, Facebook really shocked Apple because these companies will never allow them to track their data, and ultimately the Apple IDFA of these companies The data will be even less. It is easy to see that when advertiser companies try to convince users that their data is in control, more and more advertisers are tracking their data.

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