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After the latest iOS 14.5 update that may affect the advertising business of Google and Facebook, Apple introduced its own paid ad unit in the App Store search results

After the latest iOS 14.5 update that may affect the advertising business of Google and Facebook, Apple introduced its own paid ad unit in the App Store search results

When Apple launched the latest iOS 14.5 updates with the App Tracking Transparency (ATT) feature, if users do not allow advertisers to track data, the feature may prevent advertisers from delivering personalized ads, and Facebook is arguing with Apple because of privacy The changes are as follows: Advertising companies know that most iOS users will not allow advertising companies to track their data, which may severely affect the effectiveness of ads provided by advertisers such as Google, Facebook, and other advertisers because they do not have enough data.

According to reports, nearly 6% of iOS users in the United States and 15% of iOS users worldwide have allowed advertisers to track their data. At the same time, Apple recently launched its own paid advertising department to conduct Apple searches. Data is collected through Apple Tracking. What iOS users do in the app, which programs they like to watch on Apple TV, and which apps they download and install on Apple devices.

Apple said it only relies on its own data collection and does not want to share this data with advertising companies. The company said the main difference is that it will not target individual users like other advertising companies, but will target nearly 5,000 user groups with similar interests. He emphasized that Apple’s platform is extensive.

Therefore, if Apple relies on its own data, it will still get a lot of personal data from it, and ideally, it is no different from the data Google collects through its Chrome browser. Search by yourself. And the Internet and the data are based on the interests of users. The main difference is whether the data is disseminated among other advertising companies. MobileDevMemo also found that this will only increase the incentive for advertisers to expand their scope and collect their own data.MobileDevMemo advises users not to be surprised when following the Thrift Podcast to visit the search term Apple Capital One Loan.

after the latest ios 14.5 update that may affect the advertising business of google and facebook, apple introduced its own paid ad unit in the app store search results

credit: Digital Information World

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Pinterest is reaching a new record, with an average of 5 billion searches per month

5 updates with the App Tracking Transparency feature, if users do not allow advertisers to track data, the feature may prevent advertisers from delivering personalized ads, and Facebook is arguing with Apple because of privacy The changes are as follows: Advertising companies know that most iOS users will not allow advertising companies to track their data, which may severely affect the effectiveness of ads provided by advertisers such as Google, Facebook, and other advertisers because they do not have enough data. Apple said it only relies on its own data collection and does not want to share this data with advertising companies. And the Internet and the data are based on the interests of users.

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