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New report shows Facebook saw a drop of 30% in its downloads as compared to the prior year, due to privacy concerns and the increase in the growth of TikTok

New report shows Facebook saw a drop of 30% in its downloads as compared to the prior year, due to privacy concerns and the increase in the growth of TikTok

Facebook is one of the largest social networks in the world, with more than 2.8 billion monthly active users. However, after Apple changed its privacy policy in the latest iOS 14.5 update, Facebook has been struggling for a long time, and advertisers need to approve this update. This had a negative impact on Facebook. The company is trying to convince its users to enable tracking. A few days ago, a report stated that only 15% of people worldwide have enabled the tracking option. The US underwriting tracking accounted for only 6%. However, this is not the only factor affecting Facebook’s business.

According to data recently released by AppFigures, Facebook’s downloads on Google Play and App Store have dropped by 30% year on year. Last year, an average of 15 million Facebook applications were downloaded every week, but this year, Facebook application downloads cannot even exceed 11 million App Store downloads. And Google Play, this may upset the company. Facebook also had a difficult time because the company received serious allegations that it posted more than 533 million pieces of data on the Internet in the past year, including user names, IDs, passwords, and declines in Facebook downloads.

TikTok was launched in June 2020, when Apple announced important data protection changes in its iOS 14 update, and like the platform, it is becoming more and more popular worldwide, especially during the quarantine period. It will become Facebook’s biggest competitor because the platform will have more than one billion active users worldwide.AppFigures pointed out that Facebook had some downloads before, but this is the first time in more than a year that app downloads have dropped significantly.

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Facebook has not disclosed the reason for the sharp drop in downloads. However, according to expert analysis, with the significant increase in the number of TikTok downloads and the migration of the number of users to TikTok, TikTok poses a serious threat to Facebook. In April 2021, there were 52 million downloads of apps on Google Play and the App Store. If you compare the two apps on iOS only last month, TikTok has 15.9 million downloads, while Facebook has only 9.9 million downloads. If users want to use Facebook and Instagram for free, they are forced to enable tracking options and they are forced to agree to the new privacy policy on WhatsApp.

New report shows Facebook saw a drop of 30% in its downloads as compared to the prior year, due to privacy concerns and the increase in the growth of TikTok

credit: Digital Information World

New report shows Facebook saw a drop of 30% in its downloads as compared to the prior year, due to privacy concerns and the increase in the growth of TikTok

credit: Digital Information World

LAST THOUGHTS:

Facebook also had a difficult time because the company received serious allegations that it posted more than 533 million pieces of data on the Internet in the past year, including user names, IDs, passwords, and declines in Facebook downloads. AppFigures pointed out that Facebook had some downloads before, but this is the first time in more than a year that app downloads have dropped significantly. Facebook has not disclosed the reason for the sharp drop in downloads.

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