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eMarketer predicts that by 2022, TikTok will replace Instagram among key demographic

eMarketer predicts that by 2022, TikTok will replace Instagram among key demographic

TikTok aims to discuss the changing landscape and surpass Generation Z users in the United States on Instagram before the end of this year. In addition, it is expected that by 2023, it will outperform Snapchat in terms of the total number of US users. These forecasts are provided by eMarketer. According to data from eMarketer, TikTok will have 37.3 million Gen Z users in the United States by December next year.

For those who don’t know, Gen Z users in this example are people born between 1997 and 2012, and they log in to their TikTok account once a month (if not more). By the end of 2021, 33.3 million Gen Z users are expected to live on Instagram in the United States. According to Debra Aho Williamson, chief analyst of eMarketer at Insider Intelligence, Instagram users will gradually see the biggest growth this year in her 35-44 show.

TikTok no longer needs to worry about a lifetime ban in the United States and can continue to climb to the highest peak without facing any obstacles. EMarketer made some adjustments to the forecast of the short video creation platform, pointing out that the total number of users in the United States will reach 78.7 million by 2022. By 2023, 89.7 million users will place it ahead of Snapchat (89.5 million). Williamson also pointed out that Gen Z believes that TikTok’s video style is innovative and aesthetic enough to win your loyalty. In addition, young people turn to the platform not only for entertainment purposes, but also for educational reasons such as news, politics, and the environment.

eMarketer predicts that by 2022, TikTok will replace Instagram among key demographic

credit: Digital Information World

eMarketer predicts that by 2022, TikTok will replace Instagram among key demographic

credit: Digital Information World

LAST THOUGHTS:

TikTok aims to discuss the changing landscape and surpass Generation Z users in the United States on Instagram before the end of this year. 3 million Gen Z users in the United States by December next year. 3 million Gen Z users are expected to live on Instagram in the United States.

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