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A new global survey reveals some key facts about what is most important to users when choosing a mobile application. Safe or convenient?

A new global survey reveals some key facts about what is most important to users when choosing a mobile application. Safe or convenient?

As we all know, security and convenience are the most important parts of any mobile application (such as health trackers, social media applications, or games), and it is sometimes difficult to find a suitable place to balance the two. It is generally believed that since most users do not want to compromise the security of the application, more user-friendly applications may be insecure and difficult for users to make decisions.

YouGov recently conducted a survey. Among the seventeen developed and emerging markets, find out what is most important to users when choosing an application: convenience or safety? The survey report revealed some surprising facts: about 43% of users prefer security to convenience, while only 36% of users prefer the convenience and functionality of mobile apps, and most of them are 18 to 34 years old. Year-old teenagers or young people.

Who is willing to make concessions on security? Because they prioritize the convenience and functionality of the app, some young people download the app from a third-party website; however, 39% to 40% of users in this age group say they don’t want to undermine security. 6% of users of similar ages said that they do not have such a device or do not want to download any apps. Most users aged 35-55 put application safety first when downloading data, which is their key factor, and they do not want to obtain personal information online, because the survey report found that 43% of users in this age group Up to 46% of users prefer safety and comfort.

The percentage of users in similar age groups said they are willing to sacrifice safety rather than functionality. 14% of users did not answer this question. Other data show that 42% of users in Sweden and 41% of users in the UAE put functions above security. On the other hand, users from Indonesia account for 57%, users from Mexico account for 54%, and users from Indonesia account for 53%. Young people in Poland prefer safety over comfort. Providing access to a user’s personal data does not mean that there is a security risk, but that the application is using security threats to use the data.

This is why Apple introduced Apple Tracking Transparency in the latest iOS 14.5 update, which should include an app. Google also announced that application developers will need to publish their security practices on the Google Play Store to increase the transparency of the application, such as in the Apple App Store. Consumers from Italy are the first consumers who trust the app’s functionality the most because data shows that about 45% of users want security, while Indonesians have the highest confidence in security and convenience. In the United States, there is no clear winner between functionality and privacy: 32% of users prefer functionality, while 34% want security. What personal data do they use and how?

A new global survey reveals some key facts about what is most important to users when choosing a mobile application. Safe or convenient?

credit: Digital Information World

A new global survey reveals some key facts about what is most important to users when choosing a mobile application. Safe or convenient?

credit: Digital Information World

LAST THOUGHTS:

The survey report revealed some surprising facts: about 43% of users prefer security to convenience, while only 36% of users prefer the convenience and functionality of mobile apps, and most of them are 18 to 34 years old. Because they prioritize the convenience and functionality of the app, some young people download the app from a third-party website; however, 39% to 40% of users in this age group say they do not want to undermine security. Most users aged 35-55 put application safety first when downloading data, which is their key factor, and they do not want to obtain personal information online, because the survey report found that 43% of users in this age group Up to 46% of users prefer safety and comfort.

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