Twitter has released a new “Twitter Blue” payment service in the app store, suggesting that the social media company will soon launch its long-rumored subscription service. Even if the expected functionality has not yet been provided, the mobile application store has introduced this service. As Twitter is looking for more ways to make money from its huge user base, the subscription should be being expected long ago.
The company said in April that it has 199 million users, making it possible to earn money every day, a 20% year-on-year increase. In the Apple App Store, Twitter lists “Twitter Blue” for in-app purchases, which is priced at £2.49 in the UK and US$2.99 in the US. In the Android store, Twitter lists “in-app purchases”, but does not include service fees.
The expected features of the paid service include a “cancel” button, which allows users to cancel tweets for a few seconds after sending them; and a “collect” function, which allows users to create separate tweet lists (instead of relying on a person’s personal list), And a mode that makes long threads easy to read.
Twitter Blue’s app list was discovered by independent researcher Jane Manchun Wong, who researched the app before it was released. she said on Thursday that the service includes new color themes and icons.
Making users pay to use some extra features can greatly improve Twitter’s ability to make money. In the first three months of 2021 alone, the company’s sales reached US$1 billion (£700 million).
Other sources of revenue may also make it less susceptible to technological changes such as fluctuations in global advertising demand and Apple’s strict measures to stop the tracking of its users. Twitter, run by its founder Jack Dorsey, acquired the company as part of the subscription economy. These include the purchase of Revue (a paid email newsletter) and Scroll (a service that removes ads from news pages) in January. Earlier this month, Twitter introduced a “tip jar” feature that allows users to make small payments to others through third-party services. This feature will be limited to a few users at the start.
Expected features for the paid service include an “undo” button to allow users to recall tweets for a few seconds after sending them, a “collections” feature so users can make separate lists of tweets (rather than relying on a single bookmarks list), and a mode to make it easier to read long threads.