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Twitter’s CEO Ned Segal emphasized the importance of e-commerce to the platform

Twitter’s CEO Ned Segal emphasized the importance of e-commerce to the platform

Among popular social media platforms, Twitter has highlighted the importance of e-commerce and is already making future plans. Ned Segal said in a recent interview that e-commerce has become more and more important as the company expands its advertising strategy. Online buying and selling can increase the influence of advertising agencies. Similarly, as Ned Segal said at the J. Morgan Global Online Technology, Media and Communication Conference, platforms such as Twitter also target e-commerce, and people should be able to buy goods on Twitter.

He emphasized the importance of people doing a lot of Twitter research before making a purchase decision. The CEO stated that Twitter is a platform that allows users to find information about products through expert reviews. Usually, people on Twitter will post comments about shoes, phones, gadgets, and other items. Sometimes, on important occasions such as the Super Bowl, users make local decisions about purchasing items. Some chat rooms persuaded them to get good reviews.

Ned Segal added that through e-commerce, many marketers have been able to interact with new and old advertisers and establish contacts with target customers. Therefore, for large platforms, this is a crucial factor, and it will definitely help them in the future. Twitter talked about some future strategies, they are currently testing an updated tweet format, which contains commercial options, some breakthrough things will soon be launched, but Twitter has not yet announced the operating system of these e-commerce tools.

Segal said that we wholeheartedly encourage companies to use Twitter as a medium to conduct business. He tried to explain to the media that Twitter will only act as a carrier and that they will not destroy the relationship between advertisers and their customers. The platform can help marketers establish interactive relationships with their audiences. The idea of ​​using e-commerce tools may fail or succeed for advertisers.

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Marketers should treat Twitter as their partner, not a competitor. Twitter recently formulated a strategy focused on e-commerce. Facebook made its debut in the Facebook and Instagram stores in 2020, where advertisers can promote their products. Show users many new tools for users to use AR technology for visual testing before buying. The latest changes in data protection have promoted this powerful e-commerce method. The result of the advertisement. For advertisers, using social media platforms is very convenient because they can measure sales directly from the app.

Twitter’s CEO Ned Segal emphasized the importance of e-commerce to the platform

credit: Digital Information World

LAST THOUGHTS:

Among popular social media platforms, Twitter has highlighted the importance of e-commerce and is already making future plans. Ned Segal said in a recent interview that e-commerce has become more and more important as the company expands its advertising strategy. He tried to explain to the media that Twitter will only act as a carrier and that they will not destroy the relationship between advertisers and their customers.

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