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Mozilla Firefox resumes Facebook ads after three years to increase data-driven targeting

Mozilla Firefox resumes Facebook ads after three years to increase data-driven targeting

Mozilla Firefox returns to the gaming market, but only for users worldwide. Not long ago, for data protection reasons, Mozilla stopped displaying ads on Facebook and Instagram. After 3 years, the advertisement was placed again, but only to inform users of the disadvantages.

Data-driven segmentation is not without benefits, but it does force companies to pay more attention to data generated through consumer behavior, thereby reducing incentives and creativity. Mozilla’s Facebook advertising costs are controversial, but browsers, in turn, tend to be more transparent in how they treat people. Due to the recent conflict between Signal and Facebook, the future of the program is still unknown.

Allegedly, Facebook blocked all ads in privacy-focused messaging apps based on policies regarding people’s location, gender, and certain parameters, which Signal strongly denied. Facebook went further, calling Signal a shameful motive because their goal is by no means to educate people, but to advertise. Take all measures to convince everyone of their true intentions: to educate people. Due to the use of colors, the advertisement itself is very attractive.

You will see bright blue, red, orange, and pink zodiac ads next to all the domains you are interested in. How the ads lead to the Mozilla website informing users of data-driven ads, which is very cool. How the company uses demographic data to generate statistics from these clickbaits. Then, Mozilla further builds user trust by disclosing the cost of only US$10,000 on advertising and not forgetting to mention the parameters obtained through these sites.

The main goal of Mozilla is to educate and prevent people from getting involved, and to set an example for other brands that we know will not be as successful as expected. Have the opportunity to express your concerns in this regard. She believes that data-driven advertising can help people find more specific products, but awareness should be the top priority. Although Facebook and Instagram are quite messy ecosystems, which is not bad, the worst thing is how ads use consumer data without their knowledge. Mozilla has always tended to make better privacy and security decisions.

In March 2018, after Facebook used the data of more than 87 million people without consent, Mozilla stopped advertising on Facebook and Instagram. This is the only reason why Mozilla’s return to Facebook has been considered extremely controversial. However, Shepard replied that there is no doubt whether Mozilla can successfully implement its campaign, but we hope to achieve the best results because its incentives are very positive.

Mozilla Firefox resumes Facebook ads after three years to increase data-driven targeting

credit: Digital Information World

LAST THOUGHTS:

Due to the recent conflict between Signal and Facebook, the future of the program is still unknown. Due to the use of colors, the advertisement itself is very attractive. How the ads lead to the Mozilla website informing users of data-driven ads, which is very cool.

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