Last year, Google announced plans to open a new era of user privacy through Google FLoC. Google FLoC is the full acronym of Federated Learning of Cohorts, which can anonymously track users by grouping users with others with similar interests. Groups target relevant advertisements as a whole, rather than individual users.
After successful testing in January 2021, Google will launch it to a limited number of Google Chrome users in many countries, including the United States. This system may be technical, but the idea is simple and can be explained by simply calling it a substitute for cookies. The only difference between cookies and flocs is that cookies are small data files used to track users based on their searches.
The user is then targeted to the collected data, although the herd does not use this method, but works at a broader group level. Privacy is of the utmost importance. Due to the privacy issues of another tech giant, Apple has also updated its iOS to prevent the use of personal data. Google also launched FLoC, which the company said will play an important role in minimizing threats.
Unlike the earlier iOS updates, Google FLoC is still in beta, so it is currently only available to some users in the United States, Australia, Indonesia, Canada, Brazil, India, Mexico and New Zealand. New Zealand, Japan, and the Philippines. Although Google’s plan to provide more security and privacy for its users sounds lofty, not everyone agrees with the idea, blaming it for the cover of a more sophisticated tracking system, even beyond its ease of use.
One of the foundations that have not made progress on Google FLoC is the Electronic Frontier Foundation. There is more than one way to track users, but the company has assured users of its services that once Google FLoC is available globally, it will never consider these alternative user tracking methods. User Trust A new privacy sandbox website has been launched. Since FLoC is still in its early stages, users can choose to exit the trial run. You can restrict access to third-party cookies from the main menu of Google Chrome. According to AndroiPolice, Google added the FLoC setting after the checkbox in the Chrome Canary version.
If you want to enable this option in the settings, just turn on this flag chrome: // flags / #privacy -sandbox-settings-2 (currently only on PC), enable it, and restart the browser. Now just visit this page to open the Sandbox privacy tab: chrome://settings/privacysandbox. Similarly, Android users can avoid this test by blocking third-party cookies on the Cookie tab, which appears after clicking website settings in Chrome settings. By April, Google will update the page and provide a switcher in the Google Chrome browser. This allows users to be excluded from privacy sandbox and FLoC testing.
After successful testing in January 2021, Google will launch it to a limited number of Google Chrome users in many countries, including the United States. Unlike the earlier iOS updates, Google FLoC is still in beta, so it is currently only available to some users in the United States, Australia, Indonesia, Canada, Brazil, India, Mexico and New Zealand. Since FLoC is still in its early stages, users can choose to exit the trial run.