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Facebook is introducing a new message reply feature in the WhatsApp Business API, which will enable brands to improve customer relationships

Facebook is introducing a new message reply feature in the WhatsApp Business API, which will enable brands to improve customer relationships

WhatsApp is the number one messaging application with more than 2 billion users worldwide. It allows people to chat with friends and family, create groups, and share photos and videos. In addition, WhatsApp provides companies with many functions to establish strong connections with customers, such as: Implement online shopping functions and online payment methods to increase platform business.

Facebook is now implementing a new option for replying to messages in the WhatsApp Business API. WhatsApp stated that it is difficult for the company to respond in a timely manner and issue various announcements to customers, but now, with the introduction of the latest news category, the company can now let customers know. Buyer’s information about products in stock.

The last option is easy to understand, for example, some health organizations send people advice and guidance on health issues during a pandemic, which can be very effective. These different types of messaging options can help many businesses. Send the latest information about their promotions, which can build strong customer loyalty.

Because these messages can be used as spam, which may be more harmful than random advertisements, Facebook values customer privacy, which is why it includes certain types of messages that brands can use to target different customers. A platform to combat this type of spam, but Facebook is doing its best to disseminate features that not only help develop business on the platform but also benefit customers.

Many companies have quick response options to help them respond to relevant messages in a timely manner. The last messaging option has ten different options, allowing the user to select a response from three options, and these options can save time through the application’s business API account. Facebook has provided the corresponding function in its Messenger application.

This may be the best time for many companies to connect with more than 2 billion users. The app is also creating other tools to improve business performance on this platform in India, which is the largest market with more than 456 million users. Facebook needs to balance user privacy and allow the company to use the application publicly at runtime.

Facebook is introducing a new message reply feature in the WhatsApp Business API, which will enable brands to improve customer relationships

Image Credit: Digital Information World

OVERVIEW:

WhatsApp stated that it is difficult for the company to respond in a timely manner and issue various announcements to customers, but now, with the introduction of the latest news category, the company can now let customers know. The last messaging option has ten different options, allowing the user to select a response from three options, and these options can save time through the application’s business API account. This may be the best time for many companies to connect with more than 2 billion users.

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