Facebook is further expanding the Instagram Messenger API so that brands and companies can load Instagram Direct messages into their favorite CRM applications. The development announced at the F8 Developers Conference has been in the making for quite a while now.
Tools that can be developed based on the Messenger API have been launched on the market in October 2020. After constant testing and feature archiving, it seems that Facebook has decided to establish a connection between Instagram and other applications that serve as brand covers. Many brands, big or small, startups or not, have participated in the beta testing process themselves, and API integration is already in progress.
The social media management platform Hootsuite is one of the first platforms to integrate Instagram DM. Since the API is publicly accessible, other companies can join from here to make customer service easier and more efficient. Will the new API features improve customer service? The ability to send private Instagram messages across multiple platforms makes it easier for users to contact and respond to customers.
Especially for large companies with multiple online customer service representatives, Instagram API integration simplifies the entire communication process. This optimization combined with a faster and more effective response will lead to an increase in customer churn.
This approach will also enable the company to actively promote numerous online CRM stores to its customers. E-commerce is becoming a permanent part of shopping. People need to trust a brand, which can provide them with multiple communication options and easy access. Instead, setting the Instagram API to allow direct messaging across multiple platforms allows social media administrators to freely set up the same platform for communication.
This is a win-win situation. All this finally coincides with Instagram’s efforts to promote e-commerce on the platform. The development of this API was carried out after it was announced that the creators were selling branded products through the official Instagram store.
Open up more opportunities for online consumption. Facebook recently announced that it will build an auction system on the platform. The Instagram Messenger API is available to all developers on the platform. In other news, Facebook also plans to add more business-related tools to its platform to help startups large and small.
The ability to send private Instagram messages across multiple platforms makes it easier for users to contact and respond to customers. All this finally coincides with Instagram’s efforts to promote e-commerce on the platform. The Instagram Messenger API is available to all developers on the platform.