As a platform, TikTok is developing faster and better than any competitors and other apps. The social media giant has set some strict guidelines on its apps to ensure a supportive environment, but it turns out, there are always loopholes where users can break the pattern without the app’s moderator team’s knowledge. Such incidents occurred in TikTok’s 2019 ban on political advertising on its platform.
It turns out that this rule is violated by many influential people. On the platform, especially due to influential marketing and lack of advertising transparency on the platform. A report by Mozilla showed that the application found many influential people paid by political organizations and parties who used the platform to promote them and your information.
After opening the platform to the public without revealing his identity, various users use the platform especially to deal with political parties in the federal states and such parties. Announced the name of the tax-exempt organization Turning Point USA, which has its own funding plan to promote young talents on the platform. There is also indirect and hidden political information in the application.
The report believes that all this may be because TikTok does not provide its users with tools to report such associations or sponsorships, and also relies on creators to identify promotional activities themselves and allow viewers to use their hashtags to experience. Like #partnership #sponsorships or #Ad, etc., this is also the guiding principle of U.S. federal business, used to mark videos or posts that have been paid for with such hashtags.
The review of the system and its platform makes it very easy for users to post-paid content without mentioning the paid content and to promote the brand and party guide in this case. This makes the party widely accepted because young people support this person to become their ideal influencer. This is the power of social media. The report also emphasized that the company will soon launch a feature to encourage contributions.
As far as advertising content is concerned, this can be very dangerous. Advertising content is mainly paid for with black money to promote the content in accordance with the rules, and there is no information about its contact with users. The report also shows that the platform lacks advertising transparency and that Facebook and Google perform much better than TikTok.
Given that Google and Facebook’s advertising transparency was poor as mentioned in the same report, TikTok’s position in this regard now seems questionable to us. Do you keep the truth before the conversation or a lie? They said that they still do not approve of placing political ads on their rm platform, and we are developing more powerful tools to ensure that you invest in complete ad viewability, etc. We hope they complete it as soon as possible so that more people don’t mess up your application.
On the platform, especially due to influential marketing and lack of advertising transparency on the platform. After opening the platform to the public without revealing his identity, various users use the platform especially to deal with political parties in the federal states and such parties. The review of the system and its platform makes it very easy for users to post-paid content without mentioning the paid content and to promote the brand and party guide in this case.