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Due to the new Apple iOS 14.5 update, the Android operating system requires higher advertising expenditures

Due to the new Apple iOS 14.5 update, the Android operating system requires higher advertising expenditures

Although Apple led the global mobile phone market in the first quadrant in 2021, the company’s advertising peak disappeared, with a decrease of 31% that year. The advertising index in February rose from 56% to 44%, and then to 70%. According to Singular data, 30% of people support Android in June 2021.

This has greatly helped Android in terms of profitability. The latest iOS 14.5 update is one of the main reasons behind this because it abandons the way advertisers work and gives iOS users the right to choose whether they are willing to accept the way advertisers work.

This undoubtedly makes the advertising process safer, but the disadvantage is that it is now more difficult to estimate the exact cost. So far, in order to attract advertisers’ attention to iOS, it’s shocking that Android has been able to take over iOS advertising awards for the first time.

AdLibertas CEO Adam Landis said that although Apple lost about 50% of iOS user value in 90 days, Android rose 2.5 times earlier this month. This is still considered a short-term change, but it will not be discovered until it is discovered. Have a real impact. Since Apple products are considered to be overpriced, users are also considered more valuable.

The fact that Apple has an advertising loophole does not mean that it happened by accident. It seems that the company already knew the impending shock to offset it. If possible, developers will open their arms to them in early 2021. The new update is thought to take some time for advertisers to adapt, but once they know how to manage it, Apple will take it back.

This is because Apple users are more valuable, and advertisers have not let them go. However, all of this is hypothetical, and the data at this time shows that Apple may not let all advertisers come back because they are currently making more money on Android. The suffering of iOS developers is not over, you still need time to regain power.

Due to the new Apple iOS 14.5 update, the Android operating system requires higher advertising expenditures

Image Credit: Digital Information World

OVERVIEW:

iOS 14.5 update is one of the main reasons behind this because it abandons the way advertisers work and gives iOS users the right to choose whether they are willing to accept the way advertisers work. This undoubtedly makes the advertising process safer, but the disadvantage is that it is now more difficult to estimate the exact cost. So far, in order to attract advertisers’ attention to iOS, it’s shocking that Android has been able to take over iOS advertising awards for the first time.

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