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Facebook is losing advertising revenue because Apple shuts down tracking

Facebook is losing advertising revenue because Apple shuts down tracking

Apple recently introduced an update that gives the privileges to the users to allow or deny tracking of installed applications based on recent transparency issues. This proactive measure by Apple was released in iOS 14 as a suggested update for app tracking transparency. Apple users can choose to turn off the tracking of all applications. Social media giant Facebook suffered the most.

Due to the lack of generated data, he lost approximately 40% of his income. At the time of this update, Facebook lost almost all of its iOS data, because 75% of Apple users flatly refused to track the movement of applications, and 22% of users only allowed certain applications to track their operations.

When commenting on the crisis on Facebook, Bloomberg pointed out that only 25% of users allow them to use People, but at some point, the update cuts the maximum data line for iOS advertisers, which will give Facebook its role as an advertiser, platform, and market leader. Resolve their activities when there is no update to compensate.

In short, Facebook will have to do miracles from Harry Houdini, turning this loss of all senses into beneficial results. The issues raised by this update are often overwhelming. Since Facebook’s main source of revenue is transactions with brands and advertising campaigns initiated, this update not only reduces existing revenue but also prevents future transactions, such as the lack of targeted advertising.

This is not only costly, and there is almost no return on advertising, which not only makes Facebook advertising campaigns useless but also makes the Facebook market obsolete. It is speculated that if Android decides to bite Apple’s tutorials in the near future, Facebook will no longer be open to all free software, but it may require users to continue to use it.

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The era of Facebook, but it seems that this is a long-term choice that Facebook is considering. In addition, since the update was released, the head of this technology giant has been working hard to provide updates and developments to ensure that their advertising revenue is stable again when we come back. He lost the customer. Facebook does not have many choices, but smart minds can come up with something new and unique, and we look forward to sharing it with you.

Facebook is losing advertising revenue because Apple shuts down tracking

OVERVIEW:

Apple recently introduced an update that gives the privileges to the users to allow or deny tracking of installed applications based on recent transparency issues. At the time of this update, Facebook lost almost all of its iOS data, because 75% of Apple users flatly refused to track the movement of applications, and 22% of users only allowed certain applications to track their operations. In addition, since the update was released, the head of this technology giant has been working hard to provide updates and developments to ensure that their advertising revenue is stable again when we come back.

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