A recent survey found evidence of compensation practices in the social media world.
The survey was conducted by social media consultant Rachel Karten on her Milk Karten blog to raise awareness of work in the social media world. Even in today’s life shaped by the use of the Internet, work related to social media is only vaguely understood. There are many prejudices in this regard, and many people also regard social media public relations as a “side business.” One can be attributed to people with less experience.
After all, how hard is it to post on Facebook? However, the survey revealed a lot of interesting information that people on and off social media can find. In fact, opinion polls are very helpful in debunking widespread misunderstandings.
First, let us analyze the parameters of this study. The map posted a survey document online and asked people on social media to fill it out. More than one thousand people participated in the survey. The survey collected some basic data, such as gender, age, and race (the data will become relevant). In the study) together with the person’s annual salary; information about the position is also required; the position name is given as an option, and if the position is not suitable for the person’s job, they will be asked to choose the most suitable option. The data analysis is published in the form of charts and other forms, and the analysis is performed by Ann Gale, the manager of consumer insights. Now that we have set the parameters, let’s start working.
On the one hand, the research aims to eliminate the prejudice that “social media sites are run by students”. As a result, out of more than 1,000 people who filled out the questionnaire, only 2 interns filled in detailed information. Perhaps this is the reason why big companies still view social media marketing as a game for young people and transfer their social media profiles to interns.
Obviously, this is not the case, and the social media field should be considered because it is more subtle than it first appeared. Immediately afterward, they began to talk about income. First, the average income of social media employees/managers is considerable. $71,223, and a non-binary person earns $63,536. Of course, there is still a lot to reveal. Therefore, the notorious pay gap is very common in today’s social media world. Their annual income in this area is even lower than that of women.
The survey was conducted by social media consultant Rachel Karten on her Milk Karten blog to raise awareness of work in the social media world. Even in today’s life shaped by the use of the Internet, work related to social media is only vaguely understood. Therefore, the notorious pay gap is very common in today’s social media world.