Connect with us

Hi, what are you looking for?

Apps

According to Twitter’s revenue report for the second quarter of 2021, the growth in user and advertising revenue indicates that the platform has acquired right direction

According to Twitter’s revenue report for the second quarter of 2021, the growth in user and advertising revenue indicates that the platform has acquired right direction

Twitter is a major social media platform, as measured by the number of active users whose revenue comes mainly from advertising. The platform recently released its earnings report for the second half of 2021, which shows that as Twitter strives to expand its scale of development in accordance with its goals, monetized daily active users (MDA) and advertising revenue have grown steadily.

In the next 3 years, if we talk about mDAU of this platform from all over the world and the United States. , The cumulative users reached 206 million in the second quarter of this year, an increase of 11% year-on-year. Internationally, the platform has grown from 150 million to 169 million in just one year, an increase of 19 million, which shows that Twitter attracts more international users than American users.

In the world market, the platform performed well, with embedded volume increasing by 69%. Some are around the world. Data shows that in the United States, from 2020 to 2021; platform users increased from 36 million to 37 million, an increase of 1 million; however, in the first quarter of 2021, the platform had 38 million subscriptions in the United States, and in the second quarter of the same year, and most of the platform’s advertising revenue came from the US market.

The number of users on the platform dropped by 1 million. According to some analysts, the main reason for this impact is that many users come to this platform to discuss Donald Trump. But in the second quarter of this year, Ex-president no longer has any subtitles, so the current discussion on this topic is limited. During the lockdown, many people from India began to use this platform, which made India the third-largest market, as Indian officials increased by 74%.

According to Twitter’s revenue report for the second quarter of 2021, the growth in user and advertising revenue indicates that the platform has acquired right direction

The main focus of the platform is now on the Soundspaces feature, as it has also introduced its own tab for this feature, and the platform hopes to further increase the interest of its users. They are on the right track because their income has increased by 74% compared to last year. Total revenue for the second quarter of 2021 was $1.19 billion.

The platform earned 1.053 billion U.S. dollars from advertising alone, and data licensing revenue was 137 million U.S. dollars, but the revenue for the same quarter in 2020 was 683 million U.S. dollars, of which 562 million U.S. dollars came from advertising and 121 million U.S. dollars came from licensing.

Due to a larger user base and additional advertising inventory, the overall advertising loyalty increased to 32%.  CPE increased by about 42%. The new follow-up feature of the platform is Twitter Blue, which has also received attention but is still in use in 2 countries. The platform has a solid plan to increase its user base to 123 million in the next two years. The figures show that the platform can easily achieve this goal.

According to Twitter’s revenue report for the second quarter of 2021, the growth in user and advertising revenue indicates that the platform has acquired right direction

OVERVIEW:

Advertisement. Scroll to continue reading.

In the next 3 years, if we talk about mDAU of this platform from all over the world and the United States., The cumulative users reached 206 million in the second quarter of this year, an increase of 11% year-on-year. Data shows that in the United States, from 2020 to 2021; platform users increased from 36 million to 37 million, an increase of 1 million; however, in the first quarter of 2021, the platform had 38 million subscriptions in the United States, and in the second quarter of the same year, and most of the platform’s advertising revenue came from the US market. The number of users on the platform dropped by 1 million.

Instagram launched Drops to help brands inform the public about the release of their new products

Content Protection by DMCA.com
mail2box786@gmail.com'
Written By

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

Artificial intelligence

The capability of a computer program to comprehend is Artificial intelligence. Anything can be considered artificial intelligence as long as it is a program...

News

The current system of vote casting in Pakistan is manually controlled. Votes are cast manually. All the data and information like registered voters, candidates,...

News

Jazz, Pakistan’s number one 4G operator, and largest broadband and Internet service provider maintained a strategic focus on 4G penetration, investing Rs 13.7 billion...

Marketing

There has been intense competition among smartphone makers in Pakistan in recent years. One of the main reasons is the proliferation of new smartphone...