Ensuring the safety of the user experience and restricting advertising materials by introducing strict guidelines. The digital world is:
According to Digital’s Global Statshot from July 2021, the key indicators of digital customization are:
- 67% of the total population are active mobile users, which means 5.27 billion people use mobile daily. This number is the result of the recent surge in the number of mobile users, with 117 million new users in the past 12 months alone.
- The total number of Internet users worldwide accounts for 61% of the total population.
- During the pandemic, more than 500 million people started using social media, an increase of 13% in the previous year.
- 57% of people use social media daily
The rise of social media
As the pandemic fades and signs of its withdrawal appear, social media is booming. The 13% annual growth rate is an important milestone for the highest social media engagement rate. For example, 147 million subscribers. Compared with the beginning of the year, more people now use social media. It is not possible to track the growth rate; however, the company continues to evaluate metrics to track its user engagement.
Facebook eventually became the largest platform, although it was launched much later as the most successful platform. According to reports, the technology giant will reach a broad user base of 3 billion monthly active users. next year. If you look at all of Facebook’s subsidiaries, you will find that 3.5 billion users are already using WhatsApp, Instagram, and Facebook.
Even outside the Facebook empire, TikTok has laid a solid foundation with 57 million downloads this year alone. The number of users is still a mystery because TikTok seems to believe in the evil eye.
Social media engagement
Despite the increase in the number of users since the lockdown, there is a prominent decline in screen time, mainly because people spend half a minute on their phones and computers in the past 3 months. This one minute is much less than 7 hours a day when countless users used social media. Although Internet time or screen time has decreased, the time people spend on social media has increased by 120 seconds in the past 3 months.
In the past three months, the relationship between print media consumption and broadcasting has also significantly eased. Now, the number of people who spend at least 4 more minutes a day reading newspapers or magazines has increased by 8.5%, and the number of people who listen to the radio every day has increased by 3.5%, an increase of 120 seconds.
The epidemic affects Instagram
In the past year, people have been very active on social media, mainly using Instagram for their online business. This has doubled the number of Instagram users to 100 million users just in three months.
The impact of Facebook coverage has not changed significantly. The changes here are slow to take effect, which means advertisers have enough time to adapt to the new policy and make changes. Despite the introduction of the new policy, the number of Instagram users has increased, not a possible decrease.
The role of translation media and Internet speed:
As the number of users increases, so does the demand for the Internet, resulting in a 60% increase in the global average mobile connection speed. According to the report, only Afghanistan and Venezuela are eligible for cellular speeds below 10 Mbps.
As the world becomes a global village, people from different sectors need communication tools, which has led to the increasing use of translation tools on the Internet. According to a report, one-third of users use translation tools every week.
The proliferation of mobile devices and the web has greatly enhanced the power of platforms and marketers. Macro trends should be the main focus for the rest of the year because fringe trends are only obstacles to interference and preparation for change. Because social media will never stop changing, entertainment and communication is their best bet.