In recent years, advertising has become more and more personalized, which has become a problem because users may need to submit additional data. Cross-device settings are the name of today’s game. This is the process by which consumers receive personalized advertisements on all the devices they use, not just one device.
A study by CheetahDigital shows that customers not only seem to be dissatisfied with this type of advertising but also feel scared. About 54% of consumers think personalized advertising is uncomfortable. They are concerned about this degree of personalization because it violates their privacy. For other questions raised during the survey, the percentage is even higher.
66% of respondents thought it was uncomfortable, but consumers seemed to be more afraid of ads using their location, and 72% agreed that they didn’t like it at all. It’s important to note that consumers are realizing the potential benefits of personalized advertising.50% of consumers said that personalized advertising can help them find products and services that are really useful to them.
No matter how beneficial it is, consumers may find that terrible factors outweigh the potential benefits of such a thing. They can finally be provided. This can be seen in the number of consumers who think advertising is offensive.
44% of consumers said that this is indeed the case, and this number is too high to be ignored. The fact is that many companies rely on personalized advertising to some extent, as evidenced by widespread protests against Apple’s new policy, which forces users to opt-out of app tracking and choose Apple’s new policy by default.
The application gets the necessary data from them. For these companies, it is very important to realize that customers do not like overly personalized advertising. It is necessary to find alternatives that are more pleasant for ordinary consumers and will not cause them any problems in the long run.
It’s important to note that consumers are realizing the potential benefits of personalized advertising. This can be seen in the number of consumers who think advertising is offensive. 44% of consumers said that this is indeed the case, and this number is too high to be ignored.