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EMarketer predicts that U.S. influencer marketing spending will touch US$4 billion by 2022

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EMarketer predicts that U.S. influencer marketing spending will touch US$4 billion by 2022

It seems that influencer marketing has a bright future. EMarketer predicts that in the United States alone, Internet celebrity marketing spending may exceed 3 billion U.S. dollars, and may exceed 3 billion U.S. dollars by the end of this year.

It will reach US$4 billion in 2022. The company expects online celebrity marketing expenditures to increase by 33.6% this year, reaching US$3.69 billion. In 2020, mainly due to the pandemic, the increase will be limited to 14.4%.

Jasmine Enberg, a senior analyst at eMarketer, said that in the early days of COVID19, marketers restricted influencer marketing spending; however, as the epidemic continues, social trends such as social e-commerce and short videos have intensified, prompting marketers to resume activities.

Since then, they have focused their efforts on increasing online celebrity marketing spending, because online celebrities have the potential to reach a wide range of audiences. Enberg pointed out that travel restrictions and social distancing rules have a negative impact on travel influencers, forcing many to develop strategies and collaborate with brands in consumer products and financial activities.

And gradually improve the branded content tools of social platforms. Although eMarketer does not provide information on the marketing expenditures of influencers on each platform, it believes that Instagram will become the market leader and YouTube, Facebook and TikTok will follow suit.

According to eMarketer, online celebrity marketing expenditures are related to paying online celebrities or the people/parties they represent to promote certain products and services, mainly on social media and platforms that contain user-generated content.

It is worth noting that eMarketer’s definition of online celebrity marketing costs does not include free food, travel, payment, and other physical benefits. By the end of this year, the total amount of such benefits in the United States will reach 58.66 billion U.S. dollars.

As we all know, Facebook's feature named "Discover" is biased towards its own company

EMarketer predicts that U.S. influencer marketing spending will touch US$4 billion by 2022

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EMarketer predicts that in the United States alone, Internet celebrity marketing spending may exceed 3 billion U.S.dollars, and may exceed 3 billion U.S.dollars by the end of this year. Although eMarketer does not provide information on the marketing expenditures of influencers on each platform, it believes that Instagram will become the market leader and YouTube, Facebook and TikTok will follow suit. According to eMarketer, online celebrity marketing expenditures are related to paying online celebrities or the people/parties they represent to promote certain products and services, mainly on social media and platforms that contain user-generated content.

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