People are used to photos, videos, and their editing applications for years, but this trend is especially intensified in pandemic situations, such as when users spend more time on social media and want to showcase their photos and videos. The data shows that the adoption rate of these application categories has increased in early 2020, but the growth rate of these applications will continue to grow in the first and second quarters of 2021.
A recent Sensor Tower report showed that in the second quarter of this year alone, US users spent as much as US$457 million on the top 100 categories of these applications, but users said that they spent almost US$342 million on the same period last year.
In the second quarter of 2021, this figure rose to 34% from the previous year. Most iOS users spent the first few quarters on these application categories because most of their revenue came from Apple users because the App Store accounted for 83% of customer spending in Q2 21 data, responsible for photos, videos, and its application subcategories Reveal some surprising facts: Android users are paying excessive fees for apps such as Google Play.
A year-on-year increase of 126%, from 35 million U.S. dollars in the previous quarter to 78 million U.S. dollars in this quarter. YouTube’s download revenue has grown steadily over the past 18 months, but Twitch recently surpassed YouTube’s RPD in the second quarter. Amazon’s sales have also risen to 6.US$20/download; however, YouTube’s June RPD is only US$5.60 per download.
Data shows that with the vigorous development of streaming video trends in the United States, Twitch has found that more and more users in outages. This trend further intensified in the first two quarters of 2021. Compared with other apps, TikTok’s downloads have doubled
. the first half of this year. There is no doubt that people like to use TikTok to upload their videos, and they even like to use filters to edit their videos.
In recent years, the application has become more and more popular, especially after the introduction of certain video editing and filtering tools in the application, it has received widespread attention among American users. Despite the US ban, it has not slowed the growth of this application. According to the report, despite the competition between TikTokand the world’s most popular photo and video applications, since the first half of 2019.
TikTok has occupied a leading position in video applications and social snapshot applications in the U.S. In the first half of this year, Snapchat had 14.2 million installations, making it the most popular application among young people. However, the total number of downloads of the leading Instagram app during the same period in 2021 was 17.7million.
The data shows that the adoption rate of these application categories has increased in early 2020, but the growth rate of these applications will continue to grow in the first and second quarters of 2021. In the second quarter of 2021, this figure rose to 34% from the previous year. In the first half of this year, Snapchat had 14.2 million installations.