Instagram is now more focused on its e-commerce business, which can take the platform to next level. The platform has started experimenting with advertising products in the Shop tab. The platform announced that it is still working on it. However, the platform limited this test to US advertisers involving various brands. In fact, They want to hear from you before the big announcement.
Facebook and their own Instagram application are trying to get more ads in different places, which is not surprising because these two platforms mainly cooperate with their advertising business. An announcement with the concept of the auction will be published on the platform. Since the store tab is only available on smartphones, ads can only be viewed on mobile phones.
The number of advertisements users see depends on how they use the app. Of course, those who spend more time on the app will see more ads. The platform did not specify the public release date of the announcement. So far, the Store tab has been a controversial addition to the application because it changes the Activity tab in the bottom navigation bar.
This change makes the platform more commercial than in the past. The community now believes that the platform is now separated from shared photos and other social media content. The platform launched advertising earlier this year. In Reel content, the company also created sticker ads that people can use in their stories to promote specific products.
People get part of their income by touching stickers or buying such advertising products. In order to fill all the space with advertisements, the success of these advertisements has not yet been evaluated, but many companies still want to test them at all costs. One reason may be that the brand wants to expand its product coverage to billions of users.
The platform has started experimenting with advertising products in the Shop tab. An announcement with the concept of the auction will be published on the platform. The platform did not specify the public release date of the announcement.