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Amazon is getting benefit over Facebook and Google due to Apple's new privacy policy

Business

Amazon is getting benefit over Facebook and Google due to Apple’s new privacy policy

Apple’s policy of letting users turn off tracking so that apps cannot obtain data specific to them for advertising purposes has had a huge impact on the industry because companies have to take all the circumstances into account. For example, Facebook used to be very flexible about most changes to restrict search ads, and now it is beginning to get problematic because most users don’t want to permit tracking.

It looks like Amazon will ultimately benefit from these developments. The e-commerce giant’s advertising expenditures have increased because many small businesses spend more advertising funds on Amazon and have seen less prominent results on Facebook. In this regard, Amazon has already robbed a large part of the market share from Google.

It looks like Facebook is the next on the list of successful companies, which may pose a challenge to future social media platforms. Although it is too early to say whether this change is really as important as people think, there are still many examples of companies cutting Facebook advertising spending and sending the money to Amazon.

Amazon has made great progress on Prime, diversifying into countless other industries and fields. If the business continues to develop at this speed, Amazon’s dominant position in all fields will shrink. Absolutely, most companies will find it difficult to keep up with them in the end.

Amazon is getting benefit over Facebook and Google due to Apple's new privacy policy

OVERVIEW:

It looks like Facebook is the next on the list of successful companies, which may pose a challenge to future social media platforms. Although it is too early to say whether this change is really as important as people think, there are still many examples of companies cutting Facebook advertising spending and sending the money to Amazon. If the business continues to develop at this speed, Amazon’s dominant position in all fields will shrink.

DiversityInc has published a list of 50 very different companies, and only a few technology companies can ensure their place on the list

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